Apple’s automotive plans and ideas on Elon Musk

Tim Cook announces iPhone 11.

Source: Apple

Apple CEO Tim Cook pointed to the company’s work in autonomous vehicles after it was recently reported that the company is in renewed talks to develop its own car.

“Autonomy itself is a core technology in my view. If you take a step back, the car is a robot in many ways. An autonomous car is a robot. And so there are a lot of things you can do with autonomy. And we will see what Apple is doing, “Cook said in an interview published on Monday with Kara Swisher on the Sway podcast.

“We investigate so many things in-house. A lot of them never see the light of day. I’m not saying you won’t,” added Cook.

When asked whether Apple was working on a car itself or on the technology in a car, Cook declined to comment.

“We love to integrate hardware, software and services and find the intersection points because we believe that is where the magic happens. And that’s exactly what we love to do. And we love to have the primary technology that is there. ” he said.

Apple has long been expected to get into the auto business with its own vehicle or sell its technology to other automakers, and it has taken a number of steps to suggest that it is planned. To strengthen its technical ranks, the company acquired the autonomous vehicle startup Drive.ai in 2019.

An autonomous vehicle could position the company against Tesla, which is introducing its own self-driving functions. In 2018, Apple hired Doug Field, then Tesla’s senior vice president of engineering, to work on what was believed to be self-driving cars. Apple has also hired several other former Tesla employees, including former Tesla vice president of engineering Michael Schwekutsch, now senior director of engineering for Apple’s Special Projects Group.

Tesla CEO Elon Musk even said last year he tried to initiate talks to sell the company to Apple, but Cook declined to attend a meeting.

“You know, I’ve never spoken to Elon, even though I have great admiration and respect for the company he built. I think Tesla has done an incredible job of not just building the leadership but the leadership over one like this Keeping time in the EV room for a long period of time, so I really appreciate it, “Cook told Swisher.

Most recently, CNBC reported that Apple is on the verge of signing a deal with Hyundai-Kia to manufacture an Apple-branded autonomous electric vehicle at Kia’s assembly plant in West Point, Georgia. However, automakers later went back on the claims.

Listen to the full interview with Tim Cook here.

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