A new Japanese service is getting noticed by allowing both individuals and businesses to rent “fat people” for 2,000 yen (US $ 18) an hour.
Hiring people for various purposes is nothing new in Japan. From hiring someone to befriend your cheating partner’s lover and convince them to retire, to hiring middle-aged men for businesses, the deals vary widely, and starting this month you can add one more to the list Add option – hire fat people. The new service called “Debucari” allows practically anyone to hire a fat person by the hour. Apparently, fat people – over 100 kilograms – are a rarity in Japan, so the entrepreneur behind the service thought that providing it via an online service would be a great business opportunity.
Debucari is run by Mr Bliss, the same man who started plus size fashion brand Qzilla. The company’s website states that Mr Bliss came up with Debucari after struggling to find plus-size models for his clothing brand. In 2017 he founded a talent agency for overweight people and around 45 people – mostly Qzilla customers – registered as soon as the recruitment was announced.
In April of this year, Debucari announced that it would rent his talent to individuals or companies in need of fat people for a fee of 2,000 yen ($ 18) an hour. Why would anyone want to do that, you ask? Well, the company was king enough to suggest a few possible reasons, such as the need for a model to try on clothes for an overweight friend, or just someone fatter than you to make you feel good. There could be plausible reasons for businesses to need a fat person for a commercial or ad, or to promote a diet plan.
Debucari makes it very clear that the term “fat” is not used in a derogatory way in relation to its service. On the contrary, it should be viewed as positive and empowering. Oversized people considering applying for Debucari should have absolutely no problem being labeled as fat, according to a recently released press release. Another mandatory condition would be a weight of over 100 kilograms. Both men and women over 18 are welcome.
The company stated that the entire fee of 2,000 yen will go to the person who is renting; Debucari only receives a negotiated commission from corporate customers.
Debucari already has a list of overweight people available for hire in several major Japanese cities including Tokyo, Osaka, and Aichi.