Amazon is a fantastic online marketplace where you can find a lot … almost anything. While this may be one of the most obvious statements, it’s less obvious why it makes a brilliant platform for you to market your own products. Marketing for Amazon can be a little different if you do it from within the platform. For this reason, you should know some additional tips and tricks to get your shop noticed.
This article explains a few ways you can market your products on Amazon and create a successful online Amazon store.
The important things first. When we open our own shop or sell a product, we want people to know about it. If not, how are you supposed to buy it? Gaining visibility is a pretty normal goal for any marketing campaign, and the procedures can also be relatively similar. Find your ideal demographic and create creative campaigns to share on platforms like your social media accounts with a link back to your Amazon listing. This is great for driving traction outside of Amazon and attracting people to your online Amazon store.
Understand the pros and cons of Amazon Search Engine Optimization
When marketing within Amazon, it is important to understand the inner workings of the SEO (Search Engine Optimization) algorithm. This includes making sure that your keywords are optimized and well linked to the product that you are trying to sell. Title and metadata are easily found by your target audience and your business works in accordance with the Amazon algorithm. If this sounds like a different language to you, you are not alone. Don’t worry though! Just leave it to the experts at Nuanced Media Marketing to get your campaigns up and running so you can focus on your products instead.
Amazon awards well-written and informative descriptions, and it just so happens that customers do too, which is a win-win situation. Make sure you are writing from a buyer’s point of view, and most importantly, your target audience’s point of view. Make sure you do your own research so you can identify the wording, style, and imagery that will capture the hearts of your target audience. Make sure your descriptions really stand out from other similar products from other stores.
Pay for Sponsored Ads
Sponsored ads and posts are a great way to quickly and efficiently improve your product views, showcase your brand, and increase engagement. When you pay for a Sponsored Post, you are paying to have it appear above competitors’ posts and be easier to spot. This essentially gives your potential and returning customers maximum visibility. These products are definitely worth investing in if you are selling a popular product or service and want to stand out from the crowd.
Ads are also shown in consumers’ browsers as a suggestion of what they are looking for or as a gentle reminder of what they have viewed! When you combine this with great descriptions, you can drive traffic to your online store.
Bio: Ryan Flannagan is the founder and CEO of NuancedMedia, an international e-commerce marketing agency specializing in Amazon. Nuanced has grossed hundreds of millions of dollars online and Ryan has built a customer base that represents over $ 1.5 billion in total sales. Ryan is a published author and has been cited by a number of media sources including BuzzFeed and Modern Retail. To connect with Ryan, visit @ryanflannagan on Twitter or LinkedIn.