TikTok and the Pop Music Tough Draft

Most of the biggest pop music success stories of last year – the quarantine era in the US – owe at least part of their success to TikTok, the social video app that has become the most seamless and effective advertising mechanism in the music business.

There is also a need to change the way songs are made. In some cases, the performers try ideas on the platform to see if they catch on. In other cases, big labels sign new artists with suddenly viral hits and add superstars to remixes to raise their profile.

This week’s episode will talk about how TikTok changed pop in the first year of the coronavirus pandemic, how record labels grapple with unpredictable virality, and how songwriters use them as a clearinghouse for rough drafts.

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