Who Runs Nori’s Black E-book on Instagram?

Image source: YouTube users Keeping up with the Kardashians

Kim and Khloé Kardashian play detectives this week’s episode of Keeping up with the Kardashians. In a quick glance, the sisters have a plan to find out who runs the famous @norisblackbook Instagram, a spoof account inspired by Kim and Kanye West’s 7-year-old daughter, North West. It has nearly 2,000 posts and nearly a million followers, and you have likely seen or are following one of their posts on your Explore page.

Kim and Khloé begin their investigation by interviewing people in their inner circle, including famous hairdresser Jen Atkin and Kim’s former assistant Stephanie Shepherd. After they all deny being behind the account, Kim goes a step further and reaches out to her NPP brands’ marketing director and her family friend, Tracy Romulus, who suggests @norisblackbook about shipping some NPP products to get your home address. “Yeah, that’s a good idea,” Kim replies. “If that works, we might finally get our answer.”

While the clip doesn’t actually reveal who is behind the account, it looks like @ norisblackbook’s identity will be revealed when the episode airs on Thursday. “Uh-oh! Mom and Aunt KoKo are trying to find out who ‘Noris Schwarzbuch’ is,” wrote the Instagram account on Tuesday. “They asked everyone they know, even Mason. Do you have any guesses? Watch the episode of @KUWTK on @eentertainment on Thursday to find out who is behind ‘Noris Black Book’! #KUWTK.” I think we’ll find out soon enough, but until then, check out the clip from this week’s upcoming episode below.

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